Customers today want everything. Sometimes they want to serve themselves; but other times they want to speak to someone. Sometimes they want personalised offers and proactive notifications; but other times they berate the organisation for not respecting their privacy. Sometimes they want to interact via WhatsApp, or FB Messenger, BUT sometimes they want to resort to traditional phone calls.
Ultimately, they want a lot and it’s constantly changing; and meeting these needs demands a level of flexibility, scalability and adaptability only available in the cloud.
Natalie Keightley is Senior Director of Solutions Marketing for Avaya and is based in Guildford, UK. In this role, Natalie is responsible for planning, creating and implementing the overall solution marketing strategy to highlight the business value of Avaya’s solutions and transform how Avaya is perceived in the marketplace.
She holds an MBA from Henley Management College, UK, and a Bachelor of Commerce Honours from the University of the Witwatersrand, RSA.
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